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The social media application TikTok allows users to view and upload short-form videos. Recent evidence suggests it has significant potential for both industry and health promoters to influence public health behaviours. This protocol describes a standardised, replicable process for investigations that can be tailored to various areas of research interest, allowing comparison of content and features across public health topics.
Gina Nicole Trapp Hanna BHSc(Hons1A), RPHNutr, PhD BHlthSc (Hons) Honorary Research Associate Program Manager 08 6319 1033 Gina.Trapp@thekids.org.au
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